BỘ TỪ VỰNG + IDEAS THUỘC CHỦ ĐỀ ADVERTISING & MEDIA

(Reading time: 2 - 4 minutes)

Danh sách các từ vựng + ideas liên quan đến chủ đề ADVERTISING & MEDIA

ADVERTISING

Advertise (verb): to make a product or service become well-known in order to increase sales

Advertising (noun) [U]: ngành quảng cáo/ hoạt động quảng cáo

The advertising industry/business/sector
TV/online/radio advertising
Advertising campaign/strategy
Advertising costs/budget/revenue
Advertising company/group
Consumer advertising (noun): quảng cáo nhắm đến đối tượng người tiêu dùng
- Many products nowadays are mainly marketed through consumer advertising to create brand loyalty and pre-sell the product.
Mass advertising campaign: chiến dịch quảng cáo đại chúng

Advertisement (noun) [C]: bài quảng cáo/ post quảng cáo (infml US: ad/ infml UK: advert)

Paraphrase of Advertisements

advertising/marketing and promotional/commercial activities/practices.

Other words:

negative/positive brand reputation: danh tiếng thương hiệu tiêu cực/ tích cực
product transparency: tính minh bạch của sản phẩm
consumer protection: bảo vệ người tiêu dùng
persuasion attempts of advertisers: các nỗ lực thuyết phục mua hàng của nhà quảng cáo
commercial impulse: ngẫu hứng mua hàng
commercial and informative purposes of advertising: các mục đích thương mại và thông tin của quảng cáo

To be one of the most significant parts of modern business
To build/create/increase/raise consumer/customer awareness: xây dựng/gia tăng nhận biết của người tiêu dùng/khách hàng về 1 doanh nghiệp và sản phẩm/dịch vụ của nó
Advertising on relevant websites is an efficient way of raising customer awareness of your business.
To provide more information of products and choices for customers
Without advertisements, consumers would have less choices and lack of information about products.

The overuse and the misuse of advertisements
The overdramatisation in advertisements
Deceptive and untruthful claims / False and misleading advertisements
Make consumers purchase undesirable products, or at unreasonable prices
The persuasive intent of advertisements can encourage people to buy more items than they really need/ than their real needs.
People are persuaded to associate latest trends or certain brands with a higher status

Governments protect consumers
- To exert more control over advertising contents
- To stipulate and implement strict consumer protection laws and regulations
- To limit the time allocated to commercial content
Consumers have self-protection
- To develop an understanding of the product that they are searching for and how this product is valued
- To search for and read carefully the information of products, as well as reviews after purchase of other buyers
- To build sufficient personal cognitive defences to protect against advertisers' persuasion attempts
Parents protect their children
- Most children are particularly vulnerable to persuasive intent / techniques of television and online advertising
- Should give instructive guidance to their children by discussing and explaining the persuasive intent of advertisements
- To restrict and supervise the amount or kind of content that their children view
- To create and build up children's cognitive defences against advertisers' persuasion attempts

People nowadays are surrounded by advertising/marketing and promotional/commercial activities.
It is admitted that people are living in a highly sophisticated marketing environment.
The increasingly high frequency of television and online advertisements for these products has clearly shown persuasion attempts of advertisers.

Media nowadays mainly focuses on news updates and amusement/ entertainment rather than serves the educational purpose.
Media should and can be entertaining and educational.
People are surrounded by dramatic news and shocking headlines shown on social media
The increasingly-high need of humans in amusement and stress-free activities
Journalism these days is oriented towards negative headlines to grab the public's attention.

good news could convey inspiring life messages and influence viewers to have positive living attitude
if most contents of social media lean towards positive stories, readers will be encouraged to stay optimistic, supportive and faithful
in terms of education, stories mentioned great achievements of humans will, to a certain extent, motivate others to study and discover the world.
having more good news publicised on the social media would admittedly bring more positives to human life

helps people to stay aware of problems around them and take actions accordingly
shocking headlines can easily draw the attention of the public, so using them as a tool to raise public’s awareness regarding social matters or global issues would be the best way
articles about concerning problems also play an important role as a call to action on tackling social issues.